Green Products: Factors Exploring the Green Purchasing Behavior of South Indian Shoppers
نویسندگان
چکیده
منابع مشابه
Green Sport Marketing Mix on Sportswear Consumers Purchasing Behavior
The present study aimed to investigate the impact of green marketing mix on sport wear consumer shopping behavior. Population for the study was professional athletes, Semi-Pro and Club consumers sport wear that due to extensive of operations community according to the Morgan table 386 people was conclude as the sample. Research tool was a sport green marketing questionnaire whit four items that...
متن کاملAttitude of Customer towards Green Purchasing, Environmental Awareness and Green Products
Public environmental awareness is one of the most important indicators for showing civilizational values. It reflects many aspects of environmental status, such as people ́s knowledge, personal consideration and behavior and the human attitude towards sustainable society as a whole. All of the information is useful for environmentalists, businessmen, decision makers or educators in planning soci...
متن کاملSustainable Consumption: Green Consumer Behaviour when Purchasing Products
The ‘attitude–behaviour gap’ or ‘values–action gap’ is where 30% of consumers report that they are very concerned about environmental issues but they are struggling to translate this into purchases. For example, the market share for ethical foods remains at 5 per cent of sales. This paper investigates the purchasing process for green consumers in relation to consumer technology products in the ...
متن کاملResearch on factors of green purchasing practices of Chinese
Green purchasing is a key strategy for enterprises to reduce waste and improve efficiency and enhance competitiveness. Based on the survey of 144 companies, five Principal components of green purchasing practices were extracted through factor analysis using SPSS statistic software. And then, regression analysis were conducted to verify the hypothesis, it drawed a conclusion on leaders’ support ...
متن کاملRunning head: Green Products and Ethical Behavior Do Green Products Make Us Better People?
Consumer choices not only reflect price and quality preferences but also social and moral values as witnessed in the remarkable growth of the global market for organic and environmentally friendly products. Building on recent research on behavioral priming and moral regulation, we find that mere exposure to green products and the purchase of them lead to markedly different behavioral consequenc...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: Indonesian Journal of Sustainability Accounting and Management
سال: 2020
ISSN: 2597-6222,2597-6214
DOI: 10.28992/ijsam.v4i2.229